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Authenticity is the alignment of head, mouth, heart, and feet — thinking, saying, feeling, and doing the same thing — consistently.
– Lance Secretan (author, teacher, coach, mentor)
Authentic leadership
A management style in which people act in a real, genuine and sincere way that is true to who they are as individuals. (Bill George)
Resources
Harvard Business School. Authentic Leadership: What It Is & Why It's Important. Accessed May 20, 2025. (Includes free ebook)
Center for Creative Leadership. What Is Authentic Leadership, and Why Does It Matter? Accessed May 20, 2025. (Includes 5 tips to put authentic leadership into practice)
Duarte AP, Ribeiro N, Semedo AS, Gomes DR. Authentic Leadership and Improved Individual Performance: Affective Commitment and Individual Creativity’s Sequential Mediation. A Frontiers in Psychology. May 6, 2021. Accessed May 20, 2025.
McKinsey & Company. Leading with authenticity: A conversation with Bill George. Podcast. April 5, 2023. Accessed May 20, 2025. (Bill George is the person credited with creating the concept of authentic leadership.)
Truth decay
Kavanaugh, J, Rich, MD. Truth Decay: An Initial Exploration of the Diminishing Role of Facts and Analysis in American Public Life. Rand.org. January 16, 2018. Accessed May 20, 2025.
Block, Jr. R. How My Classroom Became a Laboratory for Countering Truth Decay. Rand.org. October 24, 2024. Accessed May 20, 2025.
Post truth
Circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. (Oxford Languages)
Resources
Science Direct. Post-Truth. Accessed May 20, 2025.
Heinrich S. Medical science faces the post-truth era: a plea for the grassroot values of science. Current Opinion in Anaesthesiology. April 2020. Accessed May 20, 2025.
Original content
Measuring authenticity
What does authenticity mean in healthcare? We surveyed 1,000 people to find out how trust, transparency, originality, and more shape their health decisions.
Authenticity in action
The trust deficit: how healthcare lost its most valuable asset
Curated content
No scripts. Just soul.
A playlist that strips it down to what matters: real emotions, real moments, real care.
Authentic Healthcare Marketing gives healthcare marketers a framework to understand the views of patients and audiences who may see the world differently than you do.
We curated these resources to help you understand more about some of the concepts related to it. And we included a playlist for you to enjoy while you scroll through.
Truth decay
A phenomenon in which the role of facts and analysis in American public life has been declining. (RAND)
Resources
Kavanaugh, J, Rich, MD. Truth Decay: An Initial Exploration of the Diminishing Role of Facts and Analysis in American Public Life. Rand.org. January 16, 2018. Accessed May 20, 2025.
Block, Jr. R. How My Classroom Became a Laboratory for Countering Truth Decay. Rand.org. October 24, 2024. Accessed May 20, 2025.
1,000
people surveyed
95%
feel authenticity is at least somewhat important
39%
defined authenticity as being honest or truthful