Driving service line growth:

The HRA advantage: how to turn assessments into acquisition across the funnel

Unlock Health HRA e-book

About Unlock Health
Unlock Health is a full-service marketing communications agency that helps healthcare organizations make authentic connections with patients and communities. Every minute of every day, someone books services they need as a result of our work with clients..

Driving service line growth:

How health risk assessments engage patients at every stage of the marketing funnel

How HRAs help service line leaders identify risk sooner and drive stronger performance

For service line leaders, clinical outcomes and growth are deeply connected. When patients recognize their risk earlier, they arrive better prepared — and your team can deliver higher-quality care with fewer surprises.

HRAs help marketers do more than educate. They allow you to identify high-intent patients earlier, segment by risk profile, deliver tailored experiences, and accelerate conversion — all while providing real clinical value to the individuals who complete them.

When layered across channels — from SEM to social to email to on-site content — HRAs do double duty: driving downstream encounters while empowering patients with knowledge, clarity, and personalized next steps.

Get your copy today!

Download your copy of our newest e-book to learn the strategies our clients have used to achieve and exceed their service line goals.

Inside, you’ll discover:

How patient acquisition and retention have changed, requiring new tactics to identify and convert the right prospects into patients

Checklists to help you create your own service line campaigns and engage leads at each stage of the marketing funnel

Real-world examples of successful campaigns that achieved double-digit ROI