Unlock Health Managed Care
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About Unlock Health
Unlock Health is the leader in managed care consulting for the best U.S. health systems, physician groups, specialty providers, and digital health companies.
YOUR TRUE STRATEGIC PARTNER
Boost patient acquisition and accelerate growth
Connect with an expert.
Full-funnel digital strategies optimize marketing spend
Don't settle for contracts with unfair rates and bad terms
Search engine optimization (SEO)
Answer the questions your audience is asking and drive your site to the top of the results page with proven SEO strategies.
Benefits of improving your SEO:
- Reach a wider audience Improve your website rankings
- Boost traffic to your website
- Stand out from the competition
- Get more qualified leads and increase conversions
Website, microsite, and landing page development
- Balances a best-in-class UX with technical optimization
- Is engaging, user-friendly, and easy to navigate
- Drives toward clear and convincing next steps
- Builds trust with relevant, helpful content
Make the first impression you're aiming for with designs that are optimized for performance and usability. A great healthcare website:
Health risk assessments (HRAs)
HRAs help patients understand their health risks and make informed decisions about their health. And they're powerful tools for marketers too. Benefits of incorporating HRAs into your digital mix:
- Gain meaningful insights into your audience
- Maximize budget with data-driven targeting
- Boost individual service lines with hyper-targeted, high-converting campaigns
Call tracking and monitoring
Call tracking metrics and analysis give you real insights into what’s working-and what’s not. Set your team up for success with secure, HIPPA-compliant call tracking and monitoring solutions that:
- Identify which marketing channels, ads, and keywords are driving calls
- Inform budget strategy
- Reveal gaps in training so you can improve patient experiences
- Help you adjust staffing to match peak call times
Data integration and advanced analytics
Good marketing strategies start with great data.Gain a deeper understanding of patient behavior and marketing efficiency by integrating data from multiple touchpoints, such as websites, ad platforms, CRM, and call tracking. Actionable insights help you:
- Improve targeting and enhance personalization
- Demonstrate ROI and tie revenue back to marketing initiatives
- Identify top-performing channels and campaigns
- Understand what worked, why it worked, and how to plan what’s next
Full-funnel digital strategies optimize marketing spend
Managing payor contracts, disputes, and strategic communications so you can focus on care.
Navigate smarter through the intricate landscape of payor strategies.
Navigate smarter through the intricate landscape of payor strategies.
Managed care consulting
Blog Post
Check out our latest post from our ongoing blog series for Senior Living Marketing on topics to help you build the best rapport with your audience.
Ready for a new normal?
Today, more than half of all Medicare beneficiaries are enrolled in a Medicare Advantage plan. By 2030, enrollment is predicted to reach 60% of beneficiaries. But is it as good as it sounds?
Download our infographic for a deeper dive.
Medicare Advantage
Don't settle for contracts with unfair rates and bad terms
Handling payor contracts, disputes, and strategic communications so you can focus on care.
Manage care consulting
Today, more than half of all Medicare beneficiaries are enrolled in a Medicare Advantage plan. By 2030, enrollment is predicted to reach 60% of beneficiaries. But is it as good as it sounds?
Download our infographic for a deeper dive.
Medicare Advantage
Ready for a new normal?
We’re focused on our mission so you can accomplish yours.
We’re focused on our mission so you can accomplish yours.
Managed care strategy that puts patient connections first
average revenue lift
Proven ROI through high-impact public negotiation campaigns
1–5%
1–5%
average revenue lift
Proven ROI through high-impact public negotiation campaigns
2,100+
negotiations across 49 states
Nationwide expertise in
payor strategy
2,100+
negotiations across 49 states
Nationwide expertise in
payor strategy
Managed Care strategy that puts patient connections first
“We were staring down legislation that could’ve cost providers across the state nearly $100 million. Unlock jumped in quickly with the right strategy, messaging, and relationships to help stop it—and made sure we had a stronger seat at the table going forward.”
— Senior Executive, Regional Health System
“We hadn’t updated some of our major contracts in years, and with rising costs, we knew something had to change. Unlock was with us every step of the way, helping us secure a 3% rate increase — worth around $120 million — and set us up with a smarter plan for dealing with payors moving forward.”
— Finance Leader, Academic Health System
“We were staring down legislation that could’ve cost providers across the state nearly $100 million. Unlock jumped in quickly with the right strategy, messaging, and relationships to help stop it—and made sure we had a stronger seat at the table going forward.”
“We hadn’t updated some of our major contracts in years, and with rising costs, we knew something had to change. Unlock was with us every step of the way, helping us secure a 3% rate increase — worth around $120 million — and set us up with a smarter plan for dealing with payors moving forward.”
Managed care consulting
The right strategy sets you up for success.
- Contract with the right plans who agree to your success metrics.
- Participate in the right networks, ACOs, or CINs.
- Secure the right rates based on benchmarks and contract language based on operational challenges.
- Use advanced analytics to ensure your contracts are performing the way you planned.
Contract strategy
When it comes to contract strategy, it's not payment rates vs. contract language — it's both.
Our contracting strategy is based on:
- Market intelligence enhanced by payor and provider transparency files
- Competitive position based on market share, brand, and benchmarks
- Alignment to your organizational goals
Managed care benchmarking and analytics
Access national payor trends and data to understand your competitive position.
Our insights from thousands of payor interactions will help you:
- Strengthen your negotiating position with external payor and competitor provider data
- Maximize budget with data-driven targeting
- Protect short and long-term revenue with benchmarks and a data driven tactical plan based on market data
Strategic communications
Your reputation is your most valuable asset — what are you doing to nurture it? And what happens if your negotiation goes public?
A strong strategic communications plan will help you:
- Align internal resources as well as external audiences well before the negotiation starts
- Navigate high-stakes moments with confidence from the entire team
- Communicate effectively with internal and external audiences to achieve goals
- Safeguard your brand reputation — and even improve it
Strategic planning and implementation
Build a strategy for scalable and sustainable growth. You may have already built a strategy — let's implement it and ensure it stays aligned across the organization.
- Assess the real market opportunity and competitive position based on data and enable the tactical plan to achieve results
- Review payor mix: commercial, government, worker’s comp, and more — and negotiate new contracts to improve your mix
- Recommend plan participation, especially Medicare Advantage, and the type of participation: fee for service, value-based care, or risk
- Develop and implement patient acquisition strategies aligned with your strategy and access, and availability
Change management
Develop and implement a plan for how your organization will evolve to meet the changing needs of your business.
A well-crafted strategy allows you to effectively navigate moments of change:
- Improve company culture and attract talent based on your improved reputation
- Optimize business practices with restructured governance, decision-making, and technology and tools
- Plan and influence regulatory changes rather than waiting for them to occur
- Enhance leadership skills and communication styles to improve organization and build talent pool for succession plans