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Search engine optimization (SEO)

Answer the questions your audience is asking and drive your site to the top of the results page with proven SEO strategies. 

Benefits of improving your SEO:

• Reach a wider audience Improve your website rankings 
• Boost traffic to your website 
• Stand out from the competition 
• Get more qualified leads and increase conversions

Website, microsite, and landing page development

• Balances a best-in-class UX with technical optimization 
• Is engaging, user-friendly, and easy to navigate 
• Drives toward clear and convincing next steps 
• Builds trust with relevant, helpful content

Make the first impression you're aiming for with designs that are optimized for performance and usability. A great healthcare website:

Health risk assessments (HRAs)

HRAs help patients understand their health risks and make informed decisions about their health. And they're powerful tools for marketers too. Benefits of incorporating HRAs into your digital mix:

• Gain meaningful insights into your audience 
• Maximize budget with data-driven targeting 
• Boost individual service lines with hyper-targeted, high-converting campaigns

Call tracking and monitoring

Call tracking metrics and analysis give you real insights into what’s working-and what’s not. Set your team up for success with secure, HIPPA-compliant call tracking and monitoring solutions that:

• Identify which marketing channels, ads, and keywords are driving calls 
• Inform budget strategy 
• Reveal gaps in training so you can improve patient experiences 
• Help you adjust staffing to match peak call times

Data integration and advanced analytics

Good marketing strategies start with great data.Gain a deeper understanding of patient behavior and marketing efficiency by integrating data from multiple touchpoints, such as websites, ad platforms, CRM, and call tracking. Actionable insights help you:

• Improve targeting and enhance personalization
• Demonstrate ROI and tie revenue back to marketing initiatives
• Identify top-performing channels and campaigns
• Understand what worked, why it worked, and how to plan what’s next

“The thing we like most about the relationship is that whenever we have a concern or ask for a particular report, Unlock Health is very accustomed to helping and generating those new reports and finding new ways to slice and dice the data as we needed it. That’s very valuable to us in this partnership.”

MyMichigan

"Unlock Health are very strategic and collaborative.  Our account team is very responsive, flexible, and eager to help problem solve. They provide us with valuable insights and are great to work with!"

Nonprofit Children’s hospital system in the West Coast

Paid search
 (SEM)

Programmatic and display

Paid Social

annual patients reached through our campaigns

940M+

1000+

270K+

annual calls driven directly by our campaigns

73M+

100K+ 

media campaigns executed nationwide

32K+

Data-driven media strategy 

We design campaigns that meet people where they are—driven by real-time analytics, not guesswork. 

Transparent reporting 

You’ll know what’s working, what’s not, and what we’re doing about it—with dashboards built for your team, not ours. 

Multichannel execution 

From paid search to streaming audio, we deploy across every channel your patients—and stakeholders—actually use. 

Always-on optimization 

Targeted lead generation 

We don’t set it and forget it. Our Media Control Platform makes real-time shifts to maximize performance, every day. 

Predictive models + custom audience segmentation = lower CAC, higher-value conversions.