The Unlock Team has been invaluable in helping us navigate this digital landscape. Their expertise and support have empowered us to elevate our online presence and stay ahead of the competition with confidence.

Aleksandra Stefanovic, MSIMC
Marketing Director, Promises Behavioral Health

Unlock Health Senior Living Marketing

About Unlock Health
Unlock Health is a full-service agency that makes great work easier through a combination of art and science. Our creativity fueled by data, insights, and deep expertise in the business of senior living marketing.

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Ready to maximize your marketing strategy? Let's connect.

Want to discover how we can drive more leads that actually convert?
Email me. Let's connect!

larry.williams@unlockhealthnow.com 

Senior Living Marketing Survey

SENIOR LIVING MARKETING BLOG

01/12/26

By Larry Williams, Director of Growth Solutions, Unlock Health

Senior Living Podcast:

Host Larry Williams engages senior living industry experts in candid and insightful conversations.

Join Larry and his guests as they explore the latest marketing trends moving the industry forward. 

What's driving marketing strategy in senior living right now?

Each year, this is one of the projects I look forward to most.

For the fourth consecutive year, Senior Housing News and Unlock Health are partnering to produce the Senior Living Marketing Survey Report, and I’m always excited to release this survey and see how senior living marketing continues to evolve. The pace of change right now across technology, buyer behavior, and brand strategy is faster than ever, and this survey helps capture what’s really happening on the ground.

We’re inviting senior living marketing leaders to add their voice by taking this quick, 2-minute survey, which explores how teams are responding to today’s biggest challenges and opportunities, including:

• Digital campaigns and channel mix
• Brand positioning and differentiation
• AI integration and emerging technology
• Referral dynamics and changing buyer behavior

Once the survey closes, we’ll share the results with the industry, allowing teams to benchmark their performance, learn from peers, and plan with greater confidence in a rapidly shifting landscape.

Here is the link to take the survey.

Your perspective matters. By participating, you’re helping shape a report that the senior living community relies on year after year, and ensuring it reflects the direction of marketing for the next year.