Webinar Series

©2023 Unlock Health. All rights reserved.

MONEYBALL MARKETING

How to Build a Marketing Plan That Works

Originally broadcast on Wednesday, Nov. 29, 2023. Complete the form to access the video.

Elicia Newcom Gregory, System Director for Marketing at Norton Healthcare
Elicia Newcom Gregory has built her career around a passion for developing and implementing customer-focused marketing strategies that deliver measurable business results. She most enjoys driving change, building teams, establishing a vision, and driving innovation through cross-functional collaboration. Elicia joined Norton Healthcare in 2013, following previous marketing leadership roles in Fortune 35 health insurance and CPG companies. She has an MBA from Indiana University, which she uses every day, and a French degree from University of Louisville, which she doesn’t.

About Unlock Health
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

WEBINAR + Q&A

OUR PRESENTERS

Kathleen Perley, Managing Director at Unlock Health
Prior to joining Unlock, Kathleen founded DECODE, a full-service healthcare agency with a digital foundation that supported healthcare systems and providers, driving REAL results. Kathleen is passionate about helping healthcare with thorny marketing challenges of all types. Recognized among MM+M’s “40 Under 40 in 2021,” Kathleen is also passionate about leveraging her background in linguistics and large language models to drive innovation via AI applications.

Discover tips for addressing common struggles that marketing departments in healthcare face – challenges like misalignment between goals and budgets, shifting KPIs, and non-holistic strategies, and more.