Healthcare's New Frontier: Data-Driven Marketing in the Age of Privacy Regulations

Originally broadcast on Wednesday, November 15, 2023. Complete the form to access the video.

Melissa Placzkowski, VP Platform Compliance & Security at Unlock Health
Melissa is a veteran employee at Unlock Health. She has over 17 years of experience in the healthcare digital marketing industry, as both a client-side marketer and agency leader. Melissa's deep understanding of changing platform technologies allows her to help clients and teams to navigate the changing landscape of healthcare marketing. She is a deeply passionate advocate for data privacy and best practices.

About Unlock Health
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

WEBINAR + Q&A

Our Presenters

Kathleen Perley, Managing Director at Unlock Health
Prior to joining Unlock, Kathleen founded DECODE, a full-service healthcare agency with a digital foundation that supported healthcare systems and providers, driving REAL results. Kathleen is passionate about helping healthcare with thorny marketing challenges of all types. Recognized among MM+M’s “40 Under 40 in 2021,” Kathleen is also passionate about leveraging her background in linguistics and large language models to drive innovation via AI applications.

Dive into the dynamic landscape of healthcare marketing in an age where data privacy is paramount. As regulations evolve, so must the strategies marketers employ.